JJ Food Service launches own-label prawn ranges

National wholesaler JJ Food Service has launched White Gold Mr Chingri shrimps and NSFIL Premium prawns to improve its own-label offering to Chinese and Indian restaurant customers.

The wholesaler purchased the NSFIL prawn brand from National Seafood Industries Ltd and the White Gold Shrimp brand from Organic Shrimps Export Ltd last year. In addition to new brand names, the ranges were re-launched with vibrant packaging and a wider range of prawn sizes and pack sizes. NSFIL Premium and White Gold Mr Chingri are JJ Food Service registered trademarks.

Mr Chingri 2_JJ Food Service

Group General Manager of JJ Food Service, Terry Larkin, said “Taking production in-house has enabled us to focus on quality while improving range and price for our customers.”

The crustaceans have been made available in time for Chinese New Year on Saturday 28th January. “Our King Prawns are delicious stir fried with ginger, garlic and a splash of soy sauce. Serve with steamed rice and Pak Choi for a nutritious addition to any Chinese New Year menu,” said Larkin.

Mr Chingri prawn prices start from just £36.99/20x500g (£1.85 per 500g pack) and are available in three different pack sizes. Prices for the NSFIL Premium range start from just £3.69 for 8-12 king prawns (300g) and includes raw and frozen, shell-on and shell-off variants.

View the products here: frozen prawn


About JJ Food Service

National wholesaler JJ Food Service is an independent foodservice specialist delivering from eleven branches across the UK to cafes, hotels, Quick Service Restaurants, schools, local authorities and more. 63% of JJ’s sales come from orders placed online and 35% of sales come from own-label products. Customers can order online or on the phone, for collection or delivery. Orders placed by 9pm will be delivered on the next available delivery day and same-day collection is available for all customers, seven days a week. Online shopping has been made even easier with the launch of the JJ app, available via smart phones and tablets. JJ works with a variety of animal-welfare approved, regionally sourced manufacturers. All prices are available to view online.

For more information, images or exclusive interviews with the JJ Food Service team please contact: Elit Rowland, head of communications, JJ Food Service: elitrowland@newerapr.co.uk; 07956 030 804