IT Team Triples Recommended Purchases on JJ.com!

Did you know that at JJ we have an Award-winning IT department?

They have been working hard to continue to improve the shopping experience for customers and the latest development is to make our ‘Frequently Bought Together’ and ‘Basket Recommendations’ even more relevant!

Using years of customer data, our team is able to make accurate predictions of what each customer is likely to want to buy, before they check out. Using the new system, items purchased using this function have tripled, which is fantastic news.

Well done to everyone involved and please keep up the great work!

Photo caption, left to right: Erdem Ekici; Jason Lane; Karamjit Kang

Photo caption, left to right: Erdem Ekici; Jason Lane; Karamjit Kang

 

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