JJ Supports Sustainable Sourcing with Super Crisp Chip Re-Launch
National wholesaler JJ Food Service has launched a marketing campaign to highlight the sustainable farming methods used to source its range of gluten-free Super Crisp Chips.
A new YouTube video (view it here) has been produced to highlight the key selling points of the own-label chip range – together with social media, digital and print marketing.
The Super Crisp Chip family consists of seven different size and shape variants – from extra thin (CHP139) to chunky cut (CHP140). The chips are prepared with sunflower oil in a gluten free environment. This autumn a new Sweet Potato variant was launched (CHP154).
A special coating gives the chips a unique crispy crunch and helps them to retain heat for longer. This year, JJ Food Service sold a record of one million cases of the crispy spuds.
Group General Manager for JJ, Terry Larkin, said: “Our team ventured to Belgium to learn how the potatoes are sourced. We wanted to share the fantastic story with our customers. Whether you’re a pub, takeaway, café or fish and chip shop – we have a cut to suit every menu”
Super Crisp Chips are available across all JJ branches in cases of 4 x 2.27kg – buy them here.