Bready or not, here we come!
Our management team have just come back from a trip to Belgium where we saw first-hand how JJ’s LetsDough bakery range is produced.
Did you know that flour is an explosive? Flour particles become dangerous when they hang in the air as dust – the grains are so tiny that they can burn instantly.
When one grain burns, it lights other grains near it and can cause a huge explosion! At the milling factory we visited, it takes ten cleaners a day to make sure that the flour particles are kept under control.
Our first stop was the milling factory (pictured above) which produces 600 different types of flour mixed from eight wheat varieties.
A giant tube sucks up to 200 tonnes of wheat every hour from the container pictured above, which delivers 2.5 tonnes of grain at a time to the facility.
At the bakery factory, we saw our very own LetsDough baguettes lovingly prepared – starting out in what looked like the biggest cake mixer you’d ever seen, to being stretched, cut and slit (by high powered water beams).
Our baguettes go through three laps of stringent Quality Assurance checks around the factory before being packed and shipped off to JJ’s.
One of the highlights of the trip was the bread sampling. Everyone got involved in tasting at least 30 different bakery products and somehow we still had room for lunch!
We finished our trip with a team strategy meeting – but not before a quick trip to the local supermarket where we picked up some Belgium beer and chocolates to take home.
Big thank you to our fantastic suppliers for a fun, educational trip. We will never look at a piece of bread the same way again!